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15.1.2008 | 18:50

Apple introduces iTunes movie rentals, HD rentals

Apple has officially announced movie rentals for iTunes. Studios involved include Touchstone, MGM, Miramax, Lions Gate, Fox, Warner Brothers, Walt Disney, Paramount, Universal, and Sony, just to name a few. The new feature will launch today with 1,000 available films by the end of February -- prices will come in at $2.99 for a regular rental, and $3.99 for new releases. You'll be able to begin watching your movie in 30 seconds, and will have the rental for up to 24 hours, during which time you can transfer the file to an iPod or iPhone and take it on the go. Additionally, you'll be able to nab HD rentals for just $1 more, respectively.

Apple unveils the Apple TV, take 2

Apple just admitted that the first Apple TV didn't quite work out -- so it's back with a new model that can access iTunes directly, and streams movies from the new rental store in both DVD quality and HD with 5.1 surround. HD rentals cost a dollar more than SD content -- $3.99 and $4.99, and they'll sync back to your computer as well. The YouTube selection has also been expanded to 50M videos, there's now Flickr support in addition to .mac, and what's more, the entire UI has been revamped. The new single menu interface offers quick search of all available titles, and includes access to 600 TV shows that are available for $1.99, as well as your iTunes library and HD podcasts. Current owners aren't left out in the cold, though -- Apple's offering the new software as a free download. That's not all, either -- to lure you in to the frightening world of HD rentals, Apple's dropped the price to $229, down from $299.
Apple and Fox announce iTunes-ready digital copies on discs

It's not exactly a new idea, but Apple and Fox have just announced that DVDs and Blu-ray discs from the studio will include iTunes-ready digital copies of the movies from here on out. That welcome feature will first be available on the Family Guy Blue Harvest disc, which will pack a file that you can "instantly move to iTunes." Not much more than that at the moment, unfortunately, but we're sure all the details will be making themselves known soon enough.
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